The aim of this course is to enhance students’ general English language skills with emphasis on more Business English topics (following Language Awareness and Introduction to Business English I)
At the end of the course students:
1. will have practised and improved all four English language skills
2. will have introduced themselves to more topics in Business English, i.e. more disciplines and field areas of Business Administration.
3. will have acquired the skills to approach texts in Business Administration and Economics (text comprehension, linguistic practice, vocabulary building, written speech production)
Competence – prerequisites
There are no prerequisites for the course. However, good knowledge of English is recommended towards students’ successful completion of the course (B1/B2 level). Attendance and participation are highly encouraged even for students whose language competence is very satisfactory.
1. Market Research and Market Segmentation
2. Monopoly-Oligopoly- Perfect Competition
3. The Marketing Mix; The 4Ps and the 4Cs
4. Sales and Customer Service
5. The Money Side
6. Introduction to Finance
7. Introduction to Economic Theories
8. The Business Cycle
9. Global Economy and Debts
- Perdiki F., Malivitsi Z., Economic and Business English in a Nutshell. F. Perdiki Publications, 2012 (main coursebook).
- Mackenzie I., Management and Marketing. Thomson Publications, 1997.
- Mackenzie I., English for Business Studies. Cambridge University Press, 1997.
- Mascull B., Business Vocabulary in Use - Advanced. Cambridge University Press, 2004.
- Robbins S., Business Vocabulary in Practice. Collins Cobuild- HarperCollins Publishers, 2003
Teaching and Learning Methods
The approach is interactive, with both lectures and a seminar-based methodology, reading texts, case studies and plenty of in-class activities that encourage students to reflect on their attitudes and experience and discuss or exchange views.
- Final exam (70%)
- Webquests and short presentations ( 20%)
- Attendance and participation (10%)
All the material is uploaded online (e-class).