• Degree:

    Undergraduate

    ECTS:

    5

    Type of Course:

    Compulsory

    Course Description:

    Language Awareness and Introduction to Business English II aims at introducing and familiarizing students further with topics concerning Business English (following Language Awareness and Introduction to Business English I)

    Learning outcomes

    At the end of the course students:

    1. will have practised and improved all four English language skills
    2. will have introduced themselves to more topics in Business English, i.e. more disciplines and field areas of Business Administration.
    3. will have acquired the skills to approach texts in Business Administration and Economics (text comprehension, linguistic practice, vocabulary building, written speech production)
    4. will have introduced themselves to principles of academic writing (sentence structure, paragraph writing, essay writing)

     

    Competence – prerequisites

    There are no prerequisites for the course. However, good knowledge of English is recommended towards students’ successful completion of the course (B1/B2 level). Attendance and participation are highly encouraged even for students whose language competence is high.

    Contents

     

    1. Market Research and Market Segmentation
    2. Monopoly-Oligopoly-Competition
    3. The Marketing Mix; The 4Ps and the 4Cs
    4. Sales and Customer Service
    5. The Money Side
    6. Introduction to Finance
    7. Introduction to Economic Theories
    8. The Business Cycle
    9. Global Economy and Debts

     

    Recommended Reading

    1. Perdiki F. and Malivitsi, Z. Economic and Business English in a Nutshell. Altintzis Editions, 2023 (main coursebook)
    2. Mackenzie I., Management and Marketing. Thomson Publications, 1997.
    3. Mackenzie I., English for Business Studies. Cambridge University Press, 1997.
    4. Mascull B., Business Vocabulary in Use – Advanced. Cambridge University Press, 2004.
    5. Robbins S., Business Vocabulary in Practice. Collins Cobuild- HarperCollins Publishers, 2003
    6. Selected material on e-class (https://eclass.upatras.gr/courses/BMA489/)

    Instructor:

    Delli Vasiliki

  • Degree:

    Undergraduate

    ECTS:

    5

    Type of Course:

    Compulsory

    Course Description:

     

    The aim of this course is to familiarize students with the study of intercultural communication and its application in business and cross-cultural management. It explores the following key concepts:

    • Defining culture
    • Types of culture
    • Defining intercultural communication and intercultural business communication
    • Barriers to intercultural communication (Stereotypes, Ethnocentrism, Self-reference criteria, etc).
    • Current trends in the world, intercultural business communication and cross-cultural management
    • Cultural Dimensions – studying Hall, Hofstede, Trompenaars, Mole and others
    • Verbal codes and non-verbal codes
    • Gender and communication

     

    Recommended reading:

    1. Moll, M., The Quintessence of Intercultural Business Communication, HEAL-Link Springer ebooks, 2012 (main coursebook) – [electronic resource]
    2. Gibson, R., Intercultural Business Communication. Oxford: Oxford University Press, 2002.
    3. Chaney, L. and Martin, J., Intercultural Business Communication. London: Pearson Education, 6th edn. 2011.
    4. Utley, D., Intercultural Resource Pack. Cambridge: Cambridge Professional English, 2004.
    5. Pilbeam, A., Market Leader – Working Across Cultures. Essex: Pearson-Longman, 2010.

    Instructor:

    Delli Vasiliki

  • Degree:

    Undergraduate

    ECTS:

    5

    Type of Course:

    Compulsory

    Course Description:

    The aim of the course

    Business Communication aims at building up students’ language skills in business correspondence and communication. The course initially explores essential principles and guidelines of business communication and the purposes the latter serves in the contemporary business environment.

    Learning outcomes

    At the end of the course students will have:

    1. practised and improved all four English language skills
    2. introduced themselves to concepts of Business Communication
    3. practised (by means of tasks) the principles of Business Communication

     

    Course contents

    With regards to written correspondence, the areas covered in this course are:

    -Office Communication Documents (how to write an effective business email),

    -Job Solicitation Letters (Application letters, Cover letters, CVs)

    -Other Business Letters (e.g. Letters of Acceptance, Rejection, General Inquiries)

    -Other Business Documents (e.g. reports, proposals)

    -Meetings Documentation

    As far as oral communication is concerned, the course teaches skills for the following business disciplines:

    -Interview Skills and Socializing Skills

    -Meetings and Discussions

    -Essential Skills in Presentations

     

    Recommended reading:

     

    Taylor, S. Model Business Letters, Emails and other Documents. Broken Hill Εκδόσεις Ltd, 2018. (main coursebook in Evdoxus).

    Selected material on e-class:

    (https://eclass.upatras.gr/courses/BMA490/)

    Instructor:

    Delli Vasiliki

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